My Branded Unbranded: May 2013

Thursday, May 23, 2013

Sailorita by Dian Pelangi at Jakarta Fashion and Food Festival 2013

Still with her tie dye character all over the runway, Dian Pelangi closed APPMI mini show at Jakarta Fashion and Food Festival 2013 with spectacular colourful outfit with sailor atmosphere. Sailor hat and blue, red, and white color make the sailor atmosphere event greater. Dian Pelangi brings a great concept at this runway. While a great mini movie was played along the runway, accompanied by fancy music that represents sailor theme, the models walk gracefully along the runway. Simply, I must say it's a wrap! A really great closing! If you want to watch the highlight of the runway you may check JFFF web HERE.

Here's what I wore to the fashion show: Dress (Tailor Made), Belt (Unbranded), Shoes (Wondershoe), Bag (Charles & Keith)

P.S. Report about Anne Avantie show would be posted soon!

APPMI Show at Jakarta Fashion and Food Festival 2013

P.S. I am changing the display ratio at my blog so it will be convenience for you later to read, and see a better quality picture. But, my previous posts might contain a little bit inconvenience texts and pictures ratio due to the picture's previous setting. Do please forgive the inconvenience :-)

APPMI mini show by Jakarta Fashion and Food Festival with theme "Treasure of The Sea" was held last May 17th at Harris Hotel & Conventions Kelapa Gading. Show was beautifully opened by Chrysaora collection by Jenny Tjahyawati. Chrysaora, or maybe you will be more familiar with jelly fish is applied into this collection. The blue and white color which dominates the collection brings us the atmosphere of sea and jelly fish. At the end of the show there is a hijab that looks like jelly fish and it was brilliantly beautiful I think.

The second show was presented by Alisa Listiawaty. With theme "Rainbow in The Sky" Alisa brings us glamour outfit which most of them have tulle fabric in pastel color. With sequin and Swarovski added into the details, this collection gives us glamour yet wearable moslem wear.

The third show by Lia Afif with the theme "Reeforange Invasion" presented with domination of orange, red and green color. Along the show we will see much hijab which look like coral reefs. It is as if Lia Afif want to show us the beauty of fish which swim around the coral reefs.

The fourth show is Eternal Beauty by Tuty Adib. Along the show we will see bronze color combined with another color in two tone outfit which simply brings us glamour atmosphere in the runway.

Closing show was presented by Dian Pelangi. Wait for details in the upcoming post!

Wednesday, May 22, 2013

Melie Bianco: Adventures from California

"Every vacation tells a story, this is ours."

Sunny season is always best served with simple yet stylish outfit. And a great bag is the best companion which will make your simple outfit become extraordinary. Lucky for us now Melie Bianco is available here in Indonesia!

With its mission "treat herself to a little luxury", this brand which was established in 2003 at sunny LA brings us their Spring / Summer 2013 Collection: Adventures from California.

Cheerfully playing with neon color bag, showing your bright polka dot shoulder bag in the middle of your ice cream hunting, until carrying your elegant and sweet shoulder bag along your picnic with some friends, you can do it all with this season collection released by Melie Bianco. Ranges in price from IDR 600.000 up to IDR 1.200.000, Melie Bianco ready to serve us bags which reflect the season's trends but still within a budget.

Curious enough with this brand now? Try to visit their official website HERE. And of course the good news is, you can now easily get Melie Bianco collection at all Urban Icon store in Jakarta, Bogor, Bandung, Semarang, Surabaya, Makassar, Bali or easily click its online store HERE.

Tuesday, May 7, 2013

Jakarta Fashion and Food Festival 2013

Have you heard about Jakarta Fashion and Food Festival (JFFF) before? Yes, this year is the 10th year of this event! No wonder they pick "One Decade" as their theme this year.

For you who haven't heard about Jakarta Fashion and Food Festival before, this event is one of the biggest annual festivals organised by PT Summarecon Agung Tbk. and Jakarta Tourism Board on behalf of DKI Jakarta Provincial Government. And of course, this event is supported by The Ministry of Tourism and Creative Economics of Indonesia and The Ministry of Trade of Indonesia. This festival also supported by partners who are competent in their field, among them are Association of Indonesian Fashion Designers and Entrepreneurs (APPMI), Indonesian Fashion Designer Council (IPMI), MRA Media Group, Martha Tilaar Group, ESMOD, Kompas Gramedia Group, The Jakarta Post, Metro TV, and Fashion TV.

When and where this event will be held? JFFF 2013 will be held on 9-26 May 2013 at Mal Kelapa Gading, La Piazza, and Harris Hotel Kelapa Gading.

What are the events included in JFFF 2013?

First, as the opening there will be Gading Nite Carnival. There will be parade along the Boulevard Street of Sentra Kelapa Gading and spectacular fireworks at the end of the night!

Second, there will be Fashion Extravaganza which is consist of fashion show of various Indonesian designers, Fashion Village where you can purchase your favorite designer's collection at their stand, and model search competition.

Third, the Food Festival! Yay! Wine & Cheese Expo and Kampoeng Tempo Doeloe will be held at La Piazza. Well, who doesn't love cheese?
Fourth, mark this dates of Late Night Shopping on 11, 18, and 25 May and Fashion Night Market! Guess we all love late night shopping!

Anyway, for the fashion show there will be various show held at ballroom of Harris Hotel (for invitation only)! Some of them are Fairy Tales theme show by Anastasia, Fomalhaut Zamel, Lisa Fitria, Melia Wijaya of APPMI at May 12th, Kain Negeri parade by Barli Asmara and another designers from IPMI at May 13th, show from Cita Tenun Indonesia (Priyo Oktaviano and another designers) at May 15th, Treasure of The Sea show by Dian Pelangi and another designers from APPMI Moslem Wear at May 17th, and of course Anne Avantie will show her works again this year at May 17th!